target market strategy

Everyone is on the move these days, moms, dads, teenagers just about everyone is on the move. So in my company I can focus on one target group. "Target markets can be selected by appealing to the entire market with one marketing mix, concentrating on one segment, or appealing to multiple market segments using multiple marketing mixes." page 26. So my target marketing group is to just about anyone who needs a quick snack or who is in a hurry because they need something that’s easy to carry and that’s also a little healthier than fast food. "Each of these lifestyles is associated with different goods and services and represents a
target audience." page 51.  The people who are always on the move is a good demographic because they are always going and they need something easy to carry and its sweet/salty. So you get the best of both worlds. So if you’re on the run and running late to that really important meeting then you need to pick up some chocolate covered cashews.