Friday, November 18, 2016

Marketing mix: Distribution


For my distribution plan I’ll be distributing my products just about anywhere you can think of. When it comes to the distribution of my product their are some different factors that come in like the retailers and wholesales market. "Many consumer products pass through a distribution system that includes the producer, one or more wholesalers, and a retailer." page 127.  Some of the places are gas stations, convenient stores, grocery stores, truck stops because I want my product to be available to anyone at any time. also it will be sold online because if people want my product and don't have the means or even live out of the country can be able to enjoy these chocolate covered cashews. “Place, or distribution, strategies are concerned with making products available when and where customers want them. Would you rather buy a kiwi fruit at the 24-hour grocery store within walking distance or fly to Australia to pick your own? A part of this P—place—is physical distribution, which involves all the business activities concerned with storing and transporting raw materials or finished products.” Page 27. So I think those places would work out great because if your running late to work, school, or just want a healthy snack you’ll have to just pick these up and not want to put them down. I also think distribution wise its easier to have them accessible to everyone in grocery stores and gas stations.

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