Implementation evaluation control

For my implantation plan I’ll have budgets that will be put into action. Like budgeting on advertising, ingredients, storage and other types of budgeting details. I will have people working on advertising, and in offices because if there is a problem with orders or anything in general, I’ll have people who would be able to take care of the costumers. “Implementation activities may involve detailed job assignments, activity descriptions, time lines, budgets, and lots of communication.” Page 28.

For the control plan I’ll have to really keep an eye on it because if my objectives aren’t met then some things would have to be changed because I want my company to succeed not fail. “Control provides the mechanisms for evaluating marketing results in light of the plan's objectives and for correcting actions that do not help the organization reach those objectives within budget guidelines” page 28

 For the first year I was in business it started really slow because I realized that pricing was to much. So of course I had to lower my prices. So when the next year came around I decided to lower the prices so it was affordable to the working class or the people who are just on the run. “Evaluation Entails gauging the extent to which marketing objectives have been achieved during the specified time period page 29

Marketing Mix: Price

As for pricing I never wanted to go to high or too low. These chocolate covered cashews are made of the best Italian chocolate and the cashews speak for themselves so I didn’t want them to be too expensive. So for a 2 pound bag it would cost about $20.00 and for a 1 pound bag it would be $10.00. but if you just wanted and snack size bag which is about a 10-ounce bag then that would only be $2.50. “Price is what a buyer must give up in order to obtain a product. It is often the most flexible of the four Ps—the quickest element to change.” Page 28. I consider these good prices because it doesn’t seem to be to outrageous compared to some of my competitor’s like nuts.com or candywarehouse. If the price was too outrageous then the customer wouldn’t want to buy it. “Pricing a new product too high gives some shoppers an incentive to go to a pre-owned or consignment retailer. Lost sales mean lost revenue.” Page 358. These companies are just way to expensive so I wanted to make my product more affordable to the everyday people. 

Marketing Mix: Promotion

There will be a lot of promoting going on in my company. I promote my product online, in magazines, on billboards and many other outlets. Since I started my business it was just mainly billboards and magazines that advertised for me. “Sales-oriented organizations seek to generate sales volume through intensive promotional activities, mainly personal selling and advertising.” Page 12. But since most of the world uses a computer, cell phone, or TV my product has definitely had a rise in profits. One of the things that did help in the beginning was that my cashews were so good that people would just talk about them and then everyone just wanted to have them. "Promotion includes advertising, public relations, sales promotion, and personal selling." page 28  So the more people wanted them the more I had to think of different ways to advertise my product then that’s when the internet, TV, and billboards came into play. So no matter where you look there will be an ad with my chocolate covered cashews on it and you’ll just want some.