Marketing Mix: product

With this amazing product you can have a taste of the sweet life and the salty. “The product includes not only the physical unit but also its package, warranty, after-sale service, brand name, company image, value, and many other factors.” Page 27. The chocolate is the sweetest Italian chocolate that’s called Modica. It is really sweet and I couldn’t find a better chocolate because Hershey’s was just too common to find and I wanted to have something that is harder to find. And that wasn’t able to be found in America. The cashews are KhanaPakana because they are the bigger cashews and they go well with the chocolate. So with these two products I came up with a great healthy snack that people can take with them and it tastes great. Also with the packaging people love it because with the clear packaging you can see the whole cashews and see the chocolate. The packages are also sealed shut for freshness. "Packaging, style, color, options, and size are some typical product features." page 174. The clear packaging is also for a feeling of buying them fresh from the factory because it only has the label on it  and you can actually see the product in its package other than other products.