Week 10 EOC: What are the benefits vs the features?

Some of the benefits my product has is that it is it’s easy to carry. People don’t want to have a messy snack or something that can spill all over their car. “The process of grouping customers into market segments according to the benefits they seek from the product.” Page 142.  Another benefit is that pretty much anyone can buy/eat my chocolate covered cashews. Moms love it as a snack on the run and they love to give them to their kids too. Teenagers love them too because it’s a great snack to eat before a game or just before class.  “Packaging, style, color, options, and size are some typical product features.” Page 174.  Some of the features my product has is the clear packaging so you can see exactly how much you have in the package. “Besides changing such stimuli as price, package size, and volume, marketers can change the product or attempt to reposition its image. But marketers must be careful when adding features.” Page 111. Throughout the start of my company I didn’t want to change too much about the label or the packaging because I didn’t want it to be too flashy. Also the package is sealed so it stays fresh and you can tell if it has been tampered with. So when it comes to my product those are some of the benefits and features.

EOC: The Pitch

As I woke up that morning I didn’t know what my day was going to entail. Checked my phone, email, and messages. I was surprised to see my husband got the kids ready for school and I had the house to myself. When I looked outside it looked so nice and warm outside so I decided I wanted to go for a run since it’s been so long. As I ran out the front door I realized I haven’t eaten breakfast. I just wanted something so easy and fast to pick up so I ran to the closest convent store. There was so many people at the that store that day it was crazy. No matter what I did there was a person in my way every time I made my way towards those sweet but salty cashews a car crashed through the front door and barley missed me. So many people were hurt that day I don’t know how I didn’t get hurt. I couldn’t believe what had just happened to me. If it wasn’t for those chocolate covered cashews and the craving for them I wouldn’t be here. So every day I go to the store and pick some up because it reminds me that I’m a live and if I didn’t go and pick those up at that moment who knows what could have happened that day. And I pay my respects to the victims that day. 

Week 9: creative content

For my creative content I’m going to buy the cashews, chocolate and cover them myself. It’s going to be a type of milk chocolate because semi-sweet is not a good fit. After the cashews are covered I’m going to package them myself and take a photo of those chocolate covered cashews. They are going to be in a bowl and in its original packaging. It’s going to take some time because the process of making the cashews chocolate covered itself is going to take a little longer and I’m going to make the photo so appealing that it looks like you could pull those cashews right out of the photo. For the label I’m going to work with Photoshop and put it in myself. It’s going to have its own brand name so its identifiable between the other chocolate covered cashews.