This how a millennial relates to me. “The Millennial market
makes up almost thirty percent of the adult population in the United States.” Page
137. “especially Millennial consumers—are
more reliant on digital technologies, and firms that fail to react to this
trend risk losing a rapidly growing group of m-commerce customers.” This relates
to me because everyone has a lab top, cell phone, or some kind of device to
keep them connected. Page 255. “With technology changing rapidly, there are
always new trends developing in both retail and in channel management. Mobile
commerce is continuing to be the avenue with the largest growth in both retail
and channel decision making, in part because of its more than $20 billion
annual revenue.” this relates to me because I use online shopping a lot when im
lazy and don’t want to go out.
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